Chao (Amy) Li is an experienced public relations professional with a strong sensitivity to both American and Chinese business cultures. Amy has held various account management positions at Ketchum Public Relations (China) and at Burson-Marsteller Perception Management (China). She has also served as a reporter, editor and announcer for Radio Beijing, and reporter, writer and translator for a Beijing television station.

 
From 2007 to 2008 Amy worked in the US for the Yale University Office of Public Affairs as Communication Strategist for the Chinese Market. She was responsible for all aspects of the Yale University brand in China. Returning to China, Amy has concentrated on providing media training and crisis management services to Fortune 500 corporations in China.

Amy is a graduate of the University of Southern California Annenberg School of Communications in Los Angeles, California, USA, where she earned a Master of Arts in Strategic Public Relations. Amy completed undergraduate studies at Beijing Technology and Business University in Beijing, China.

Chao (Amy) Li resides in Beijing, China, with her husband and young daughter.

Areas of Expertise

• Public Relations
• Media Relations
• Crisis Management